So you have your brand new site online, your AdWords campaign is on and you’re just waiting for your potential client to start pouring in. WRONG attitude, you are losing clients as we speak!
Many potential customers will never find you online, no matter how many people link to your site or how many ad impressions you pay. You need to reach out and tell them that you exist.
For my WordPress <-> Drupal Migration service I have set up daily google alerts and twitter alerts to try to catch people talking/asking/commenting on anything that includes “wordpress” and “drupal” in the same sentence. Nevertheless, and perhaps surprisingly, what has worked better for me has been to join several sites for freelance jobs (like Freelancer. oDesk or GeekFrelancers) and see if anybody was searching for a freelance to perform a migration like the one I offer.
With barely three weeks in the market, my experience is not statistically significant but:
- 50% of my income has come from sponateneous customers
- 50% of my income has come from customers where I started the conversation after detecting his/her need thanks to an alert, a job posted in a freelance site,..
Will you really risk losing half of your clients? Be proactive, go and find some clients!
What else do you do to find potential clients? Please share your wisdom!